
What Is a Technical SEO Expert? What They Do and When to Hire One
Find out what a Technical SEO expert does, which website problems they solve, when to hire one and how to evaluate the right specialist.
Read the guide →Practical Technical SEO guides on audits, crawlability, indexability, Google Search Console, migrations, schema, Core Web Vitals, Shopify and WordPress.
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Find out what a Technical SEO expert does, which website problems they solve, when to hire one and how to evaluate the right specialist.
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Learn how to identify and fix common technical SEO issues affecting crawling, indexing, internal linking, and website visibility in Google.
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Run a Core Web Vitals audit using field and lab data to diagnose LCP, INP and CLS problems across templates, images, fonts, JavaScript, CSS, server response, and third-party scripts.
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Audit schema markup to find invalid, duplicate, conflicting, stale, or unsupported JSON-LD and structured data. Validate Google rich-result eligibility and schema.org syntax.
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Learn what Duplicate without user-selected canonical means in Search Console, when it is normal, how to inspect Google's canonical, and how to align duplicate URL signals.
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See what Crawled – currently not indexed means, diagnose technical, canonical, content, and internal-linking issues, and choose the appropriate fix.
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Run an internal linking audit to find orphan pages, excessive crawl depth, broken or redirected internal links, weak inlinks, and poor anchor-text context.
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Run a post-migration SEO audit to validate redirects, crawlability, indexability, canonicals, sitemaps, internal links, hreflang, tracking, server performance, and search visibility after launch.
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Audit redirects to find redirect chains, loops, broken targets, unnecessary hops, temporary redirects, redirected internal links, 404s, 410s, and canonical conflicts.
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Audit schema markup to find invalid, duplicate, conflicting, stale, or unsupported JSON-LD and structured data. Validate Google rich-result eligibility and schema.org syntax.
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Audit Shopify indexing, duplicate URLs, canonicals, filters, redirects, Core Web Vitals, apps, themes, and product structured data.
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Audit website crawlability to find robots.txt blocks, server failures, orphan URLs, crawl traps, weak crawl paths, and other issues that prevent Googlebot from reaching important pages.
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Run a website indexability audit to find noindex directives, redirecting URLs, errors, soft 404s, canonical conflicts, duplicates, and pages Google is unlikely to index.
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Audit WordPress indexing, archives, taxonomies, permalinks, canonicals, sitemaps, internal links, Core Web Vitals, plugins, themes, and schema.
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