A Practical Technical SEO Audit Checklist
A focused audit checklist covering crawlability, indexability, architecture, performance and validation.
Crawlability and discovery
Review robots.txt, internal links, orphan pages, crawl depth, XML sitemaps and response codes.
Indexability and duplication
Check robots directives, canonicals, duplicate templates, soft 404s, parameter URLs and Google-selected canonicals.
Rendering and content delivery
Compare raw and rendered HTML, verify important content and links, and identify JavaScript dependencies that affect indexing.
Architecture and internal linking
Confirm that important pages are reachable through descriptive links and that hubs, categories and supporting pages form a logical hierarchy.
Performance and validation
Evaluate field and lab performance where relevant, then document priorities, owners, validation steps and monitoring requirements.
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