WordPress Technical SEO Audit & Fixes

The business problem

The WordPress and Elementor website needed both a stronger technical foundation and a clearer, more conversion-focused service-page experience. The technical work covered crawl and indexation controls; the on-page work addressed a long, text-heavy legal service page with weak hierarchy and limited calls to action.

Technical SEO audit and priority fixes

• Reviewed robots.txt, XML sitemaps, canonical handling, GSC issues, internal links, metadata, and site performance
• Enabled and narrowed the XML sitemap to the correct indexable URL types
• Corrected outdated sitemap references in robots.txt
• Reviewed priority canonical issues and indexing controls
• Cleaned internal 404 links and created 301 URL mapping for priority legacy URLs
• Prepared a technical cleanup report and working tables for continued implementation

Service-page optimization

• Rebuilt the page structure in WordPress and Elementor
• Improved headings, readability, and content hierarchy
• Added trust elements and clearer calls to action
• Improved mobile usability and responsive presentation
• Created stronger internal-linking opportunities
• Organized information into user-friendly, conversion-focused sections

Result

The project produced a cleaner technical foundation, tighter indexation control, improved URL hygiene, and a modern service-page experience designed to support legal lead generation and local search visibility.

“Did a good job not only with the work itself, but also in documenting what was done, providing detailed information, charts, and data that helped explain the fixes performed and...” Verified Upwork review excerpt · 5.0

Evidence & project documentation