Technical SEO expertise without the black box.

I combine technical analysis, hands-on fixes, AI SEO, AEO, GEO, and clear documentation so clients and developers understand the problem, the priority, and the next step.

Murat N. — Technical SEO, AI SEO, AEO and GEO specialist
Professional profile

I turn Technical SEO findings into decisions, fixes, and validated outcomes.

I am a Technical SEO, AI SEO, AEO, and GEO specialist with more than eight years of experience across SEO, content, website audits, technical fixes, and organic-search strategy.

My work covers Technical SEO audits and fixes, Google Search Console investigations, crawlability and indexability, website migrations, site architecture, schema markup, JavaScript rendering, Core Web Vitals, and developer-ready recommendations.

I also provide AI SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), Google AI Overviews readiness, entity optimization, structured Q&A, and semantic content organization.

I am Top Rated on Upwork with a 100% Job Success Score. Clients highlight my attention to detail, technical knowledge, documentation quality, and ability to explain complex findings clearly.

I work in professional English and support international clients across WordPress, Elementor, Shopify, HubSpot, JavaScript frameworks, and custom-built websites.

What makes the approach different

I do not confuse more audit findings with better Technical SEO work.

A long list of crawler warnings is not the same as a diagnosis. I validate the evidence, understand the platform, identify the real search impact, and define the work that deserves attention.

Evidence before conclusions

Combine crawler data, GSC signals, browser rendering, source-code checks, platform behaviour, and manual validation.

Impact before volume

Prioritize issues by business impact, search risk, implementation effort, and dependency—not by the number of rows in an export.

Hands-on fixes where possible

Apply fixes directly when access and platform capabilities allow, rather than stopping at recommendations.

Clear developer handoff

Provide URL-level examples, expected behaviour, acceptance criteria, and post-fix validation steps.

AI-search capability

Technical SEO foundations strengthened for AI SEO, AEO, and GEO.

AI-search optimization is most credible when it builds on crawlable pages, clear entities, structured information, consistent expertise signals, and content that directly answers important questions.

Answer Engine Optimization

Structure content so answer engines can identify and extract concise, reliable responses.

Generative Engine Optimization

Improve entity relationships, topical clarity, retrievability, and citation readiness.

AI Overviews readiness

Align answer-focused content, source clarity, structured data, and supporting page architecture.

Entity-based SEO

Connect brand, author, service, organization, and page-level information consistently.

Working process

A practical path from uncertainty to validated improvement.

1. Understand the context

Review the website, platform, business priorities, recent changes, and available data before drawing conclusions.

2. Diagnose the cause

Test crawling, indexability, rendering, templates, URL signals, site architecture, entities, and content structure.

3. Define the right action

Prioritize the work and decide what should be implemented directly, assigned to development, or monitored.

4. Validate the result

Re-crawl, re-test, and confirm that the expected technical behaviour is present after implementation.

Tools, platforms & delivery

The tools support the diagnosis. They do not replace it.

Search data

Google Search Console, GA4, Semrush, Ahrefs, and keyword-performance datasets.

Technical testing

Screaming Frog, PageSpeed Insights, Rich Results Test, browser tools, and manual rendering checks.

Website environments

WordPress, Elementor, Shopify, HubSpot, Nuxt.js, React, and custom-built websites.

Project delivery

Google Sheets, Google Docs, URL maps, evidence tables, implementation specs, completed-work logs, and validation reports.

Need a specialist who can connect Technical SEO with AI-search readiness?

Send the website, platform, and current problem. I will help identify the most useful starting point.

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