★★★★★
“Murat has been extremely helpful, I've hired someone before to review my Google search console issues and they did nothing, then Murat came in and found all the issues and...”Verified Upwork review excerpt · Google Search Console · 5.0
Technical SEO · AI SEO · AEO · GEO
Technical SEO Specialist for Audits, Fixes & AI SEO
I diagnose complex Technical SEO issues, improve how search engines crawl, render, index, and understand your website, and turn findings into prioritized fixes or developer-ready recommendations. I also strengthen the technical, structural, and content signals that support AI SEO, AEO, GEO, and visibility in AI-powered search.
Verified Upwork feedback
Trusted to find the problems, explain the priorities, and deliver the work clearly.
★★★★★
“Murat delivered and exceeded expectations. He’s meticulous and pays great attention to detail, and he has excellent knowledge and skill. I’ll definitely hire him again!”Verified Upwork review · Sitewide Technical SEO Audit · 5.0
★★★★★
“Did a good job not only with the work itself, but also in documenting what was done, providing detailed information, charts, and data that helped explain the fixes performed and...”Verified Upwork review excerpt · Technical SEO Audit · 5.0
When search problems become business problems
Technical issues can hide valuable pages, delay launches, and weaken every other SEO investment.
The right solution starts by identifying the real cause—not by treating every crawler warning as equally important.
Important pages are not indexing
GSC exclusions, canonical conflicts, weak internal discovery, redirects, or sitemap problems are limiting visibility.
Traffic dropped after a redesign or migration
URL changes, redirects, templates, internal links, or rendering may have disrupted existing organic value.
Your audit contains hundreds of errors
You need someone to separate genuine SEO risks from low-impact warnings, platform behaviour, and false positives.
Developers need clearer instructions
The team needs priorities, URL-level examples, acceptance criteria, and validation steps—not another generic recommendation list.
Schema, rendering, or performance is failing
Structured data, JavaScript behaviour, Core Web Vitals, or templates may be preventing the site from performing as intended.
AI systems do not clearly understand your expertise
Weak entity signals, fragmented content, poor answer structures, or inconsistent brand information can reduce AI-search visibility.
Selected case studies
Real Technical SEO work, documented with evidence.
Each case study focuses on the technical problem, the work completed, and the result—using project evidence rather than generic claims.
Shopify Technical SEO, GSC Indexing & Sitemap Audit
A focused investigation of sitemap quality, crawlability, canonicals, robots.txt, and product URL indexing patterns.
View case study →
WordPress Technical SEO Audit & Fixes
Crawlability, indexing controls, 301 mapping, internal-link cleanup, and service-page optimization in WordPress and Elementor.
View case study →
Technical SEO Fixes: Indexing, Redirects & Crawlability
Priority fixes across redirects, canonicals, indexing controls, sitemaps, and crawl efficiency, supporting a reported 92% site-health score.
View case study →
Law Firm Service Page Optimization
A text-heavy legal service page redesigned and optimized for clearer structure, stronger UX, SEO-friendly headings, internal linking, and conversion-focused calls to action.
View portfolio project →
Organic Keyword Ranking Growth: 712 → 1,873
Portfolio evidence showing US organic keyword visibility increasing from 712 to 1,873 between January and June 2025, alongside stronger estimated traffic and traffic value.
View related case study →
Schema Markup Fix & JSON-LD Implementation
Conflicting structured data removed and sitewide JSON-LD rebuilt, connected, and validated.
View case study →AI SEO, AEO & GEO
Strengthen your website for AI SEO, AEO, GEO, and traditional search.
AI-powered discovery still depends on strong Technical SEO foundations: crawlable pages, clear entities, structured information, consistent expertise signals, and content that answers important questions directly.
I combine Technical SEO, Google Search Console evidence, structured data, entity optimization, semantic content organization, and answer-focused page structures to improve visibility across search engines, AI Overviews, answer engines, and generative search systems.
Explore AI Search OptimizationAEO
Structure pages so answer engines can identify, extract, and present clear responses.
GEO
Strengthen entities, topical relationships, and citation-ready information for generative search.
AI Overviews
Improve answer-focused content, source clarity, and supporting structured signals.
Entity SEO
Align brand, author, service, organization, and page-level information across the website.
A better Technical SEO process
An audit should create confident decisions—not another spreadsheet nobody implements.
My work moves from evidence to action, with a clear distinction between what matters now, what can wait, and what should not be treated as a problem.
Validate before recommending
Check crawler findings against GSC data, platform behaviour, templates, rendered output, and the live website.
Prioritize by impact and effort
Separate critical blockers from maintenance items and organize the work around realistic implementation priorities.
Implement where access allows
Apply fixes directly across CMS settings, redirects, internal links, schema, and page configuration when appropriate.
Document the remaining work clearly
Give developers URL-level examples, expected behaviour, acceptance criteria, and validation steps.
Platforms & website environments
The technical principles stay consistent. The implementation changes by platform.
I adapt the audit and fixing approach to the CMS, rendering model, template system, and development constraints of the website.
WordPress & Elementor
Templates, plugins, redirects, indexing controls, internal linking, schema, and performance.
Shopify
Products, collections, canonicals, sitemaps, faceted URLs, structured data, and GSC coverage.
HubSpot
Website pages, landing pages, blog architecture, redirects, sitemap review, and technical cleanup.
JavaScript & custom builds
Rendering, routing, site architecture, migration requirements, technical specifications, and QA.
About Murat
Technical depth with clear, client-friendly delivery.
I am a Technical SEO, AI SEO, AEO, and GEO specialist with 8+ years of SEO and content experience. I am Top Rated on Upwork with a 100% Job Success Score, and I work with clients who need validated diagnosis, practical fixes, and clear documentation—not a generic audit export.
I combine technical analysis, hands-on implementation, structured reporting, and practical communication. My wider work also includes AI SEO, AEO, GEO, entity optimization, and structured content for AI-powered search.
- Technical SEO audits and fixes
- Google Search Console investigations
- Website migrations and URL mapping
- Schema and JavaScript SEO
- Core Web Vitals and performance
- AI SEO, AEO, GEO, and entity optimization
Start with clarity
Need help with Technical SEO, GSC indexing, schema, or AI SEO?
Send the website, platform, and main issue. I will review the project context and help identify the right starting point.